The ASK — Change the perception of the hot dog.
The insight
Celebration is often restricted to certain events and occasions.
The idea
Hot dogs celebrate any moment.
The result
1st place at the 2019 District XI National Student Advertising (NSAC) competition, placing us in the top 18 out of 200 in the country.
Password: hotdog
Account: Grace Gandolfo, Elizabeth Beymer
Strategy: Kristen Friis, Me , Katherine Dean, Jeremy Bondy, Emily Gonzalez, Colin Kearney, Paige Price
Media: Chris Hieb, Lynn Nguyen, Annie McJacobs, Dani Torrey, Zaria Parvez
Art Direction+Design: Haley Koch, Maile Sur, Lindsey Epifano, Darragh White, Sophie Wood, Aodan Reddy
Copy: Olivia Howe, Ryan Seibold, Teddy Popick, Annika Minges
Production: Will Nielsen, Ryan Killeen